Our Global Head of Strategy, Roger Misun-Gray, discusses the importance and value of data to encourage residents to participate in your data eco-system.
“The more a brand starts to actively help its residents and engage with them through its own face, the more those residents are likely to participate in a data strategy. By opting into providing data, acting on it, and feeling part of a true digital environment and community, the investment would then pay back in the lorn-term.”
To read the full article in CityNationPlace, click here.
