To deliver positive and lasting impact
by ideating, creating and elevating
brands that forge meaningful
connections between people,
products and places.
We create bold brands and communications that connect people to places, industries, and ideas -transforming how they’re experienced understood, and valued.
Bold ideas start with a brave mindset."
I believe in the pursuit of the remarkable, rejecting the comfort of mediocrity. Remarkable is not found in what comes easy, but in the relentless pursuit of what is right, even when it demands courage bravery and resilience. I believe that by refusing to settle, we elevate ourselves and others, leaving a legacy defined by purpose, unbound creativity and true innovation.
John Brash,
Founder & CEO, Brash
As brand specialists, we are driven to differentiate and create solutions that will increase asset value.
As Brand & Communication Specialists, we are driven to differentiate and resonate, creating solutions that will drive reputation and increase asset value.
As brand specialists, we are driven to differentiate and create solutions that will increase asset value.
We drive value by:
Connecting dots differently to uncover fresh insights to growth opportunities aligned with your ambition and goals.
Rationalising your portfolio to clarify strategic relationships and improve impact and operational efficiencies.
Identifying and focusing on critical touch-points that will maximise your brand’s ROI.
Amplifying powerful and relevant stories and experiences to improve the sales of your developments and boost bottom line.
Creating and producing bespoke and compelling content to secure investment.
We work for and with:
Placemaking & Hospitality
- Mixed-use Urban developments
- Branded Residences
- Cultural Entertainment
- Retail Destinations
- Innovation districts
- Special economic zones
- Smart Infrastructure
- Mobility
- Lifestyle Services
Tourism & Travel
- Destinations
- Giga and mega tourism projects
- Aviation, Cruise & Transport
- Experiential travel
Our
approach
Mission to impact
We’re on a journey
driven by purpose.
We start with the
question: ‘Why?’
Our M2i
Approach
Mission to Impact
We’re on a journey
driven by purpose.
So we start with the
question: ‘Why?’test2
Why?
Insight
We ideate, solve challenges, identify opportunities and recommend strategies so that we have a robust, unique, relevant and compelling strategic code to create, develop and express your brand for lasting impact.
What?
Idea
We validate and elicit the single idea that has most potential to resonate with its stakeholders – and bring it to life across key touch points and channels.
How?
Impact
We act as brand guardians and deliver the assets, tools and support required to warrant positive and lasting impact for our clients and their brands.
[M2i timeline]
Journey begins > Brand strategy > Strategic code > Creative development > Creative code > Brand launch & activation > M2i Brand code.
Ideation
Masterplan / Project Study
Audits
Product Mix Exploration
Creative Innovation Sessions
Concept Investor Pitch
Validation
Audience insight
Market research
Concept Development
Renders
Positioning & branding
Brand Strategy
Brand Architecture
Brand Expression
Brand Naming
Brand Nomenclature
Brand TOV
Brand Design
Communications & marketing
Communication Campaigns
Buyer / Customer journey
Immersive experiences
Marketing suite
Roadshow
Digital / film content
Community outreach
Sales & Marketing Material
Ideation
Opportunity
Product mix
Investor decks
Concept creation
Validation
Audience insight
Market research
Concept Development
Renders
Positioning and branding
Naming
Key messaging
Service culture
Brand strategy
Brand architecture
Brand expression
Sales and marketing
Immersive experiences
Marketing suite
Roadshow
Digital / film content
Community outreach
Sales Material
We are agile and adaptable to
strategically scale up or down
based on your needs. If you’d like
to talk about an idea, a project, a
campaign, or find out how we can
you create real impact, get in touch!
