With a deep knowledge of
masterplanning and expertise in
crafting impactful placemaking and
destination brands, we are a unique and
valuable asset to any big-vision project.

A global pulse of insights, expertise, and bold perspectives from our team and trusted network.

Featured

Brash opens a Saudi Arabia Office

We’re proud to announce our continued expansion in the Kingdom


Dubai Police Re-Brand: the most trusted Police brand

Following its rebrand by Brash, Dubai Police has just been


Roger Gray: MEA Brand Strategist of the Year – Transform Awards MENA 2025.

A huge congratulations to Roger Gray, named MEA Brand Strategist


Seven Wins at Transform MENA

Brash celebrated an incredible night at the Transform Magazine Awards,


Burj Azizi Branding Strategy

Azizi Developments has officially launched sales for Burj Azizi, the


Tulah Clinical Wellness Sanctuary Re-Brand

Tulah has officially opened its doors as the world’s first


Brash shortlisted for The Transform Awards MEA

We are thrilled to share that Brash has been shortlisted


Brash Monaco attends MIPIM Cannes

MIPIM is all about the connections. Being on the ground


Brash Masterclass at IULM Milan with John Brash

This year, BRASH has been invited to lecture at the


Another globally iconic building brand launch – Zayed International Airport

Zayed International Airport marks a significant milestone in the architectural


A deliberate shift from property development to lifestyle

In 2014 Brash created and launched Ellington as Dubai’s new


Designing and devising the world’s first city built for Play

On the 7th of December Qiddiya announced its brand transformation


Landing another iconic brand; the Red Sea International Airport

With the first touch-down on 21 September, KSA has delivered


Catrion launch

At Brash we are immensely proud to announce the launch


Brash is delighted to announce the launch of EYWA Dubai by R•Evolution.

Tonight we were invited to attend the launch of one


A New Era Begins in Monaco, and a Nostalgic Homecoming to Clerkenwell!

Hello and bonjour to all our dedicated clients, collaborators, and


Introducing New Murabba: Branding the World’s Largest Downtown

We are excited to announce our newest project, New Murabba,


La Vie, Muscat – A Brand Strategy Success Story

At Brash, we are proud to have worked on the


Populous’ spherical music venue gets go ahead to be built in London

London’s cityscape is about to change with the building of


Deira Enrichment Project

A significant milestone for Deira Enrichment Project, as five of


Writing a great brief leads to a richer partnership. Here’s what you could be missing.

Guillaume (Gee-um) Froome Cocken, Head of Business Development at Brash,


Populous’ spherical music venue gets go ahead to be built in London

London’s cityscape is about to change with the building of


MIPIM 2022

This year’s MIPIM event highlighted emerging trends in real estate


Museum of the Future

One month ago, the innovative and futuristic Museum Of The


7 Areas of Place Branding You Might Be Overlooking

Do you think certain areas of place branding are usually


Brash Asks #1: Michèle Dabaghian

We are delighted to be kicking off a new series


What is the best approach to enhance a place’s data strategy?

Our Global Head of Strategy, Roger Misun-Gray, discusses the importance


Yiti

We are delighted to reveal our recent partnership with Yiti,


What is the relationship between a destination and an iconic building? 

Our CEO and Founder, John Brash, discusses what it takes


Globalisation & Business: Trends & Growth Opportunities in the GCC

Wondering about 2022 trends in the Gulf? Listen to our


Burj Khalifa’s 12th Anniversary

A few words from our founder and CEO, John Brash,


University of Sharjah

When the University of Sharjah approached Brash to modernise their


The year is 2025. How has place branding evolved?

“The year is 2025 and we envision more countries incorporating


UAE celebrates its first International Day of Future

This year the UAE celebrates its first International Day of


5 Minutes with John Brash

Transform sat down with Brash’s founder and CEO, John Brash,


The Dubai Air Show

Following a few years of uncertainty, The Dubai Air Show


The Ritz-Carlton Residences, Amman

A Middle Eastern adaptation of the iconic Ritz Carlton When Ritz-Carlton


Oxford Circus piazzas – meeting a demand that already exists

The redesign of #OxfordCircus and the introduction of pedestrian piazzas


First Residential Super Yacht

33,500 tonnes and 728 feet is what it takes to


Creative Pool | #GettingToKnow Q&A

John features this week in Creative Pool in the #GettingToKnow


A thought on reviving London’s King’s Cross tech hub

John featured this week in Design & Build Review, looking


Design Leaders with Designerati

John featured in this weeks designerati, in a Q&A, sharing


Industry Leadership

John featured this week in Industry Leaders in a Q&A


‘An investment in knowledge pays the best interest’ (B.Franklin)

If you can get a business off the ground in


Caudwell

It’s not often one gets a chance to meet a


The Unforgettable Barkli Residences

Even during lockdown, the global synergies that underpin our business


MAIA- A place to truly admire

It’s great to see green shoots of recovery in the


Lusail City project has just launched

Another positive step forward, this time in Qatar. The public


La Dolce Vita Redefined

When one of the world’s best-performing private equity groups came


Dubai Police: honouring a vision, even in a crisis

For many brands, Covid-19 has meant fundamentally changing who they


ANOTHER PROOFPOINT FOR DUBAI’S PIONEERING SPIRIT; ONE ZA’ABEEL

A new destination characterized and unified through world’s largest cantilever;


Amaala: Back to the Monaco Yacht Show 2019

Another exciting moment for KSA’s Public Investment Fund and Brash


TONINO LAMBORGHINI RESIDENCES – BRINGING BOLD ITALIAN STYLE TO DUBAI LIVING

In a market with an endless supply of residential property


RED SEA COLLECTION & AMAALA – DISCOVER THE WORLD’S LAST HIDDEN NATURAL TREASURE

We have just launched ultra-luxury destination brand ‘Amaala’ and the


BRASH SECURES FIVE TROPHIES AT TRANSFORM MENA 2018

Brash had the pleasure to attend the Transform MENA Awards


DUBAI POLICE RECEIVES RECOGNITION FROM SUPERBRANDS

At its 14th annual event in June 2018, Superbrands recognised


Right here, right now: London’s newest property hotspot

With Mayfair firmly re-established as a residential area, and Marylebone consistently

Blog

Brash opens a Saudi Arabia Office

We’re proud to announce our continued expansion in the Kingdom


Dubai Police Re-Brand: the most trusted Police brand

Following its rebrand by Brash, Dubai Police has just been


Roger Gray: MEA Brand Strategist of the Year – Transform Awards MENA 2025.

A huge congratulations to Roger Gray, named MEA Brand Strategist


Seven Wins at Transform MENA

Brash celebrated an incredible night at the Transform Magazine Awards,


Burj Azizi Branding Strategy

Azizi Developments has officially launched sales for Burj Azizi, the


Tulah Clinical Wellness Sanctuary Re-Brand

Tulah has officially opened its doors as the world’s first


Brash shortlisted for The Transform Awards MEA

We are thrilled to share that Brash has been shortlisted


Brash Monaco attends MIPIM Cannes

MIPIM is all about the connections. Being on the ground


Brash Masterclass at IULM Milan with John Brash

This year, BRASH has been invited to lecture at the


Another globally iconic building brand launch – Zayed International Airport

Zayed International Airport marks a significant milestone in the architectural


A deliberate shift from property development to lifestyle

In 2014 Brash created and launched Ellington as Dubai’s new


Designing and devising the world’s first city built for Play

On the 7th of December Qiddiya announced its brand transformation

News & Insight

Brash opens a Saudi Arabia Office

We’re proud to announce our continued expansion in the Kingdom


Roger Gray: MEA Brand Strategist of the Year – Transform Awards MENA 2025.

A huge congratulations to Roger Gray, named MEA Brand Strategist


Burj Azizi Branding Strategy

Azizi Developments has officially launched sales for Burj Azizi, the


Tulah Clinical Wellness Sanctuary Re-Brand

Tulah has officially opened its doors as the world’s first


Brash shortlisted for The Transform Awards MEA

We are thrilled to share that Brash has been shortlisted


Brash is delighted to announce the launch of EYWA Dubai by R•Evolution.

Tonight we were invited to attend the launch of one


Deira Enrichment Project

A significant milestone for Deira Enrichment Project, as five of


Writing a great brief leads to a richer partnership. Here’s what you could be missing.

Guillaume (Gee-um) Froome Cocken, Head of Business Development at Brash,


Populous’ spherical music venue gets go ahead to be built in London

London’s cityscape is about to change with the building of


Museum of the Future

One month ago, the innovative and futuristic Museum Of The


7 Areas of Place Branding You Might Be Overlooking

Do you think certain areas of place branding are usually


Brash Asks #1: Michèle Dabaghian

We are delighted to be kicking off a new series

Uncategorized

Designing and devising the world’s first city built for Play

On the 7th of December Qiddiya announced its brand transformation


Landing another iconic brand; the Red Sea International Airport

With the first touch-down on 21 September, KSA has delivered


Catrion launch

At Brash we are immensely proud to announce the launch


A New Era Begins in Monaco, and a Nostalgic Homecoming to Clerkenwell!

Hello and bonjour to all our dedicated clients, collaborators, and

Show

We’re at work, call us .

Copyright © Brash 2025

UX Copywriter


London

Communication is at the core of what we do. We’re looking for a skilled writer who knows how to craft compelling, on-brand engaging messaging. You’re a marketing expert, a sharp editor, and a pro at collaborating across teams to create seamless customer experiences. As part of our Copywriting team, you’ll shape Brash’s tone of voice, refine our messaging, and create content that enhances user experience—making every interaction feel effortless and engaging.

At Brash, we champion diversity and bold ideas. If you’re ready to shape the future of user experience, apply now!

Join us /
Apply now

What you’ll be doing:


  • Crafting clear, compelling copy across our platform
  • Collaborating with product, design, and marketing to create seamless user journeys
  • Developing content strategies that drive client engagement and retention
  • Refining Brash’s brand tone of voice and style guide


What you’ll need:


  • 4+ years of UX writing or content strategy experience
  • Strong UX and product thinking, with a strategic mindset
  • A collaborative, adaptable approach in a fast-paced environment
  • Fluency in English
Join us /
Apply now

Senior Freelance Designer

London

Communication is at the core of what we do. We’re looking for a skilled writer who knows how to craft compelling, on-brand engaging messaging. You’re a marketing expert, a sharp editor, and a pro at collaborating across teams to create seamless customer experiences. As part of our Copywriting team, you’ll shape Brash’s tone of voice, refine our messaging, and create content that enhances user experience—making every interaction feel effortless and engaging.

At Brash, we champion diversity and bold ideas. If you’re ready to shape the future of user experience, apply now!

Join us /
Apply now

What you’ll be doing:


  • Crafting clear, compelling copy across our platform
  • Collaborating with product, design, and marketing to create seamless user journeys
  • Developing content strategies that drive client engagement and retention
  • Refining Brash’s brand tone of voice and style guide


What you’ll need:


  • 4+ years of UX writing or content strategy experience
  • Strong UX and product thinking, with a strategic mindset
  • A collaborative, adaptable approach in a fast-paced environment
  • Fluency in English
Join us /
Apply now

Account Director

Dubai

Communication is at the core of what we do. We’re looking for a skilled writer who knows how to craft compelling, on-brand engaging messaging. You’re a marketing expert, a sharp editor, and a pro at collaborating across teams to create seamless customer experiences. As part of our Copywriting team, you’ll shape Brash’s tone of voice, refine our messaging, and create content that enhances user experience—making every interaction feel effortless and engaging.

At Brash, we champion diversity and bold ideas. If you’re ready to shape the future of user experience, apply now!

Join us /
Apply now

What you’ll be doing:


  • Crafting clear, compelling copy across our platform
  • Collaborating with product, design, and marketing to create seamless user journeys
  • Developing content strategies that drive client engagement and retention
  • Refining Brash’s brand tone of voice and style guide


What you’ll need:


  • 4+ years of UX writing or content strategy experience
  • Strong UX and product thinking, with a strategic mindset
  • A collaborative, adaptable approach in a fast-paced environment
  • Fluency in English
Join us /
Apply now