Amaala
The Red Sea retreat awakening the world’s imagination
Location:
Client:
Red Sea Global
Type:
Why?
Insight
AMAALA, an ultra-luxury wellness tourism project along the Red Sea Riviera, is among the first giga-projects launched under Crown Prince Mohammed bin Salman’s Vision 2030. Collaborating with the Executive Leadership team, we introduced the name AMAALA—symbolizing “purity” in Sanskrit and “new hope” in Arabic—capturing the vision’s spirit and setting an aspirational tone for Saudi Arabia’s future.
AMAALA, an ultra-luxury wellness destination on the Red Sea, launches in 2025, with full completion by 2027, extending the Mediterranean yachting season.
What?
Idea
As a world-class health and wellbeing retreat in a remote paradise, AMAALA offers personal transformation in a hidden jewel of the Red Sea. Our brand vision, “Captivating Radiance,” blends location and personal journey with sustainability at its core. We launched an immersive CGI whale-mapping experience at Monaco’s Oceano-graphic Museum, echoing the Riviera’s vibrant marine life.
How?
Impact
As a world-class health and wellbeing retreat in a remote paradise, AMAALA offers personal transformation in a hidden jewel of the Red Sea. Our brand vision, “Captivating Radiance,” blends location and personal journey with sustainability at its core. We launched an immersive CGI whale-mapping experience at Monaco’s Oceano-graphic Museum, echoing the Riviera’s vibrant marine life.
