Ava at Palm Jumeirah
Capturing the essence of super-prime property elegance
Location:
Client:
Omniyat
Type:
Scope:
Why?
Insight
Reshaping Real Estate – After successfully working together on One at Palm Jumeirah and The Residences by Dorchester Collection, UAE-based developer Omniyat once again partnered with Brash to create the brand for AVA at Palm Jumeirah.
Building on our understanding of the Omniyat brand and its vision, the ambition this time was to convey the idea of a truly special experience. With only one residence per floor, the level of privacy and detail at Ava is simply stunning.
With one residence per floor, AVA redefined elevated living where purity of form meets the effortless luxury of Dorchester Collection service
What?
Idea
Elevated lifestyle – The idea of ‘elevated lifestyle’ drove our creative thinking, alongside a desire to show how this can take the form of purity and simplicity. Ava is a soft and organic form, evoking the undulations of the surrounding sea, with architecture streamlined to ensure maximum sight lines for all residents. Our identity and look & feel echo that simplicity, elegance and beauty of form, as well as capturing the luxury service of The Dorchester Collection.
Why?
Impact
Going beyond others –
Ava sold out almost immediately, proving incredibly popular among international and local high net worth individuals.
The project, and ongoing branding partnership with Brash, has helped Omniyat further cement its reputation as the developer that truly understands lifestyles and tastes at this pinnacle of the market.
