Bada Al Jubail
Elevated standard to Abu Dhabi’s real estate market
Location:
Type:
Why?
Insight
The AED15 billion Jubail Island master-planned project, developed and managed by Lead Development, is set to create a serene collection of villages nestled between Yas Island and Saadiyat Island. Positioned amidst the rich biodiversity of the mangroves, Jubail Island is poised to become Abu Dhabi’s premier sanctuary for wellness and nature enthusiasts. As part of this vision, Lead Development partnered with Brash to craft the brand for an exclusive enclave of just 97 villas, designed for ultra-high-net-worth individuals (UHNWI) and representing the epitome of luxury living.
Siniya Island’s launch has set a new benchmark for luxury island living in the UAE, earning praise across major press.
What?
Idea
Inspired by the island’s natural charm, we crafted a brand narrative celebrating authenticity in a world often filled with artificiality. Siniya Island is not an ordinary destination. It is a royal-sanctioned hidden masterpiece teeming with wildlife like turtles and gazelles alongside archaeological discoveries dating back thousands of years. From sleek coastal apartments to nature-inspired mansions nestled among dunes, each home seamlessly blends into the landscape, offering an exclusive invitation to experience life closer to nature. The modern handwritten brandmark represents a personal artistic signature, a reflection of Siniya’s bespoke timeless luxury.
Why?
Impact
Siniya Island’s launch has set a new benchmark for luxury island living in the UAE, earning praise across major press. Positioned as an exclusive sanctuary of sustainable elegance, it combines heritage, wildlife, and modern comfort like nowhere else. The brand’s seamless integration of nature and luxury has captured the market’s attention, reinforcing Sobha Realty’s reputation for redefining high-end living while honoring the island’s untamed beauty and royal legacy.
