Burj Azizi
Brand identity and
strategy for the world’s
second-largest tower
Location:
Client:
Azizi Developments
Type:
Why?
Insight
Azizi Developments sought to establish a lasting legacy that would not only define the Azizi name but also contribute to Dubai’s skyline. The tower represents a legacy for the Azizi family, reflecting their independent identity within the UAE. Their vision was to build something that complements Dubai’s dynamic skyline, breaking away from typical luxury branding and focusing on creating homes that foster genuine connections.
The identity sets a new benchmark. An iconic brandmark symbolizing Azizi’s commitment to shape the future of living.
What?
Idea
The branding strategy was aligned with the client’s vision to distinguish Azizi Developments from others in the market. We crafted a sleek, iconic brand identity that draws inspiration from the building’s unique structure and components. The logo and design reflect the tower’s monumental presence, becoming a spectacular feature of Dubai’s skyline at night. The branding encapsulates more than just a tall building—it’s a symbol of innovation, ambition, and community.
How?
Impact
The 132-storey Burj Azizi, set to stand 725m tall and complete by 2028, is poised to become a global architectural landmark. It has already gained significant media attention across the region, positioning Azizi Developments as a forward-thinking, legacy-driven brand. The identity sets a new benchmark for the company, and an iconic brandmark symbolizing their commitment to shaping the future of living.
