Catrion
A new service brand, set to serve excellence across new industries
Location:
Client:
Catrion
Type:
Why?
Insight
Catrion was seeking to reposition itself to support growth in aviation and beyond, addressing new markets and customer segments both within and outside KSA. Recognising the need for a brand that reflects this expanded vision, they asked us to reshape their identity, balancing innovation with their strong Saudi heritage to align with the nation’s forward-looking aspirations. This rebrand aimed to fuel growth, drive diversification, and enhance relevance across industries and geographies.
Ignited by the motto ‘committed to care,’ the brand mark symbolizes key service principles, with each circle representing a core value.
What?
Idea
Ignited by the motto ‘committed to care,’ the brand mark symbolizes key service principles, with each circle representing a core value. The name CATRION draws from its catering roots, which remain central. ON, from ‘onward,’ denotes progression and trajectory. To signify clarity, simplicity, and trust, we retained blue, now lighter and fresher.
Why?
Impact
CATRION will be further feeding the Kingdom’s vision 2030 by delivering best of class customer service across new growth industries, to include retail, hospitality, healthcare and transport. The organization is united behind a clear purpose: ensuring that those who use the service, enjoy the best possible experience – and those working with CATRION have ample room to grow and develop their abilities.
