Emaar Square Boulevardi

Ensuring a higher quality of life and platform for growth

Location:

Client:

Type:

Scope:

Why?

Insight

Setting Boulevardi Apart – Emaar has approached Brash yet again to collaborate on their new project in Turkey. We were tasked to create a new lifestyle destination in Istanbul. By way of bringing on board expert master-planners and architects redefining the optimal integrated living experience in Istanbul helping build the image and destination of Istanbul’s Asian-side supported by the Chairman and Emaar’s 2010 vision and Istanbul Municipality.

Emaar Square Boulevardi redefines Istanbul’s Asian side as a luxurious urban hub blending lifestyle, retail, and premium living for lasting growth.

What?

Idea

Creating a new Urban Hub – Brash worked on the master strategy , identity and sales center. Originating from the word Boulevard – the name is a tribute to the world’s luxury boulevards. The typographic language concept is that of a meeting point and shows how one thing can meet another in this development. Lifestyle, Retail, Apartments and the Tower all make up this meeting point, a convergence of the energy for the people of this new hub within Istanbul.

How?

Impact

Catalyst for Growth – Emaar Square Boulevardi is Istanbuls most luxurious mixed-use project. Boulevardi have been building 1000 luxury homes , luxury five star hotel, leisure facilities, offices and shopping mall.
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At Brash, we champion diversity and bold ideas. If you’re ready to shape the future of user experience, apply now!

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At Brash, we champion diversity and bold ideas. If you’re ready to shape the future of user experience, apply now!

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  • Collaborating with product, design, and marketing to create seamless user journeys
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  • Refining Brash’s brand tone of voice and style guide


What you’ll need:


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  • Strong UX and product thinking, with a strategic mindset
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At Brash, we champion diversity and bold ideas. If you’re ready to shape the future of user experience, apply now!

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  • Crafting clear, compelling copy across our platform
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What you’ll need:


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  • Strong UX and product thinking, with a strategic mindset
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