Emirates Steel

UAE’s largest industrial conglomerate and driving force

Location:

Client:

Emirates Steel Arkan

Type:

Scope:

Why?

Insight

Regional Leadership – As a government ‘Top 10 businesses’, this steel provider was already an Abu Dhabi success. Our work built on their operational excellence, staking a claim for regional leadership and aligning employees behind their vision. They are the pride of the UAE’s industrial sector.

UAE’s largest integrated steel plant, Emirates Steel leads regional industrial diversification with cutting-edge technology, operational excellence, and pride as a top Abu Dhabi government business.

What?

Idea

The Pride of UAE’s Industrial Sector – Established in 1998, Emirates Steel grew from a simple re-roller of imported steel billets, to a complex integrated manufacturing plant, using modern solutions to tackle traditional industrial problems. In 2012, the company began producing at a capacity of 3.5 million MTPA, following two expansions and the investment of AED 11 billion.

How?

Impact

The Only Integrated Steel Plant – Strategically located in the Industrial City of Abu Dhabi, some 35 kilometres away from the heart of the city, Emirates Steels is the only integrated steel plant in the UAE, utilising the latest rolling mill technology to produce rebar, wire rod and heavy sections.
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  • Strong UX and product thinking, with a strategic mindset
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