FGB
Forward-thinking and highly customer-centric approach
Why?
Insight
Innovation With A Purpose –
With innovation at the forefront of the business, we saw a unique opportunity to channel and align initiatives directly with the needs of today’s customers; expecting direct and immediate communication and speedy decision-making.
FGB redefined banking with a bold, customer-first identity to deliver innovation, speed, and clarity empowering real-time growth for customers, employees, and the wider region.
What?
Idea
Progress In Real Time –
We developed a strategic platform that proactively opens up opportunities for customers and employees – and that puts fresh thinking into immediate action across its lending, saving or investment services. We generated energy and focus, in recognition of the fact that growth is mutually beneficial for both the bank and its customers – and that speedy action and delivery is therefore essential.
How?
Impact
Empowering Growth For All –
Our rebranding programme touched every aspect of the business and consolidated all initiatives with a clear customer and employee centric proposition to accelerate growth. The identity work is expressive of a brand with international ambitions, signalling a strong sense of movement and direction. The new brand has strengthened FGB’s position as one of the Region’s leading banks and one to be reckoned with in the international market.
