Jumeirah Group
Facilitating the next stage of prosperity for the group
Why?
Insight
A Brand with Great Potential –
Jumeirah Hotels and Resorts is a successful business that has achieved an enviable position over the last 21 years and had sights set on continued expansion of strategic disciplines and geographic footprint. We helped Jumeirah by exploring the strength of the STAY DIFFERENT™ brand promise by running focus groups, surveys, research and analysis. In turn this helped Jumeirah re-define its positioning in the world today.
A luxury hospitality leader, redefining global standards through its STAY DIFFERENT™ ethos, delivering unparalleled experiences and inspiring enduring brand distinction.
What?
Idea
Carve Out its Own Space –
Jumeirah created its own conversation, set its own standards, shaped its own category, spoke its own language, and was about why, rather than what
How?
Impact
Leading Luxury Hospitality –
Jumeirah Hotels and Resorts is now a well-established luxury hotel company, which has had a distinct impact on the global hospitality market for the past two decades. Jumeirah has transformed the way that luxury is defined as exemplified by its flagship hotel, Burj Al Arab Jumeirah and many more.
