La Vie
Redefining luxury living in the heart of Muscat
Location:
Client:
ORIS
Type:
Why?
Insight
Ambitious future growth –
As part of OMINVEST, ORIS (Oman Real Estate Investment Services) is embarking on one of Muscat’s largest developments. Their aim is to fill a major market gap in the city. They will significantly add to its appeal and quality of life by creating Muscat’s first true dedicated lifestyle destination – one that combines F&B, golf entertainment and a golf course with a hotel and residences, all in a stunning, vibrant and special location.
La Vie energizes Muscat with a vibrant lifestyle destination blending golf, dining, residences, and community, redefining city living.
What?
Idea
A blast of Zest & Style to Muscat –
La Vie – ‘the life’ in French – is a place to enjoy and energize. This is not a passive brand, this is a brand with a bold attitude. Celebrating life and a community around the leisure of golf and natural spaces. The name and the brand deliberately represents a way of life, not just a place. Our brand positioning and messaging therefore establishes this as the spot to socialize, spend time and savour life.
How?
Impact
Changing the real estate offering in Muscat –
LA VIE driven by ORIS is a key anchor for OMINVEST moving forward, as they target future growth across all sectors. The brand look and feel is designed to be noticed and create cut-through. The identity has 4 main elements, representing the shape and form of the architecture. At the same time, the shapes form a centre-point to evoke the idea of an inclusive community.
