Marina di Ventimiglia
A New Chapter for the Italian Riviera: Where Tradition Meets Innovation
Location:
Client:
Marina Development Corporation
Type:
Scope:
Why?
Insight
Owned by a successful entrepreneur from one of the world’s best-performing private equity groups who was tired of the monopoly on the ports in the Monaco region, MDC’s central driver is to create socially conscious and sustainable lifestyle offerings that put the local community at the core of each development. This approach to social regeneration which integrates people and provenance into the fabric of a place while supporting an infrastructure that creates jobs, is an emerging trend in destination branding. So when MDC approached us to bring their vision to life, we were both honoured and excited.
An exclusive Riviera revival blending heritage, luxury living, and vibrant community…Marina Di Ventimiglia offers ultra-premium lifestyle, culture, and regeneration on Italy’s Ligurian coast.
What?
Idea
After a careful assessment, it was clear we could support MDC on two fronts. First, we’d work on the overall brand positioning of the dedicated development company, MDC, which orbited ‘The Art of Mediterranean Living’. Next, we’d create individual identities for MDC’s two upcoming developments, starting with Borgo del Forte in Marine di Ventimiglia, which is set to become the jewel of the Italian Riveira, followed by Marina Di Pisa, an exciting revitalisation project at the delta of the Arno River. Drawing on our experience working in placemaking and destination branding, our goal is to evoke a sense of place steered by the location of each development, while tying in the bigger concept of Mediterranean Living to create an authentic, social and sustainable lifestyle.
How?
Impact
With both developments still in the planning stage, our focus is first on unlocking the unique potential of Borgo del Forte, a rare opportunity to redefine Riviera Living. Unlike other ports and resorts that evolved organically, Borgo del Forte is a master-planned, ultra-exclusive coastal destination designed for ultra-high-net-worth individuals seeking the ultimate second home lifestyle. Set on the last strip of land connecting Italy, Switzerland, and the Côte d’Azur, it offers prime residential, retail, and hospitality, plus an education campus, all within easy reach of Monaco, Nice, Genova, and world-class ski slopes. While celebrating Italian heritage, passion, and provenance, the project will also invest in Ventimiglia’s old town, enhancing infrastructure and driving social regeneration.
