New Murabba

Developing the worlds newest and most dynamic downtown

Location:

Client:

PIF

Type:

Scope:

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Why?

Insight

The Mukaab, meaning “The Cube,” is a striking, 400-square-meter structure layered with intricate Najdi patterns. Able to house 20 Empire State Buildings, it features immersive digital content on an unprecedented scale. Inside, visitors can explore themed dining, shopping, and hospitality experiences, blending local design with cutting-edge digital surprises—an epic showcase of innovation and culture.

New Murabba redefines Riyadh with sustainable urban living, iconic architecture, and vibrant community spaces, shaping the world’s largest modern downtown.

What?

Idea

The Mukaab embodies the theme “A gateway to another world,” with adaptable spaces that transport visitors within the same environment. This project fully realizes its core concept, setting a global benchmark for immersive brand experiences and showcasing expertise that extends beyond Riyadh and KSA, making it an exemplar in experiential design worldwide.

How?

Impact

The architecture, themes, and experiences of The Mukaab position it as a global attraction, drawing visitors to Riyadh and shaping an iconic landscape. Its true impact lies in the unforgettable moments it creates and the lasting impressions it leaves, with global recognition already on the rise. As the masterplan unfolds, The Mukaab’s influence is only beginning to take shape. With ground clearing complete and construction along with off-plan sales set to begin in 2025, the brand has built a strong foundation for future success. Its identity has already made a powerful global debut, coming to life simultaneously in Piccadilly Circus and Times Square.
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UX Copywriter


London

Communication is at the core of what we do. We’re looking for a skilled writer who knows how to craft compelling, on-brand engaging messaging. You’re a marketing expert, a sharp editor, and a pro at collaborating across teams to create seamless customer experiences. As part of our Copywriting team, you’ll shape Brash’s tone of voice, refine our messaging, and create content that enhances user experience—making every interaction feel effortless and engaging.

At Brash, we champion diversity and bold ideas. If you’re ready to shape the future of user experience, apply now!

Join us /
Apply now

What you’ll be doing:


  • Crafting clear, compelling copy across our platform
  • Collaborating with product, design, and marketing to create seamless user journeys
  • Developing content strategies that drive client engagement and retention
  • Refining Brash’s brand tone of voice and style guide


What you’ll need:


  • 4+ years of UX writing or content strategy experience
  • Strong UX and product thinking, with a strategic mindset
  • A collaborative, adaptable approach in a fast-paced environment
  • Fluency in English
Join us /
Apply now

Senior Freelance Designer

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Communication is at the core of what we do. We’re looking for a skilled writer who knows how to craft compelling, on-brand engaging messaging. You’re a marketing expert, a sharp editor, and a pro at collaborating across teams to create seamless customer experiences. As part of our Copywriting team, you’ll shape Brash’s tone of voice, refine our messaging, and create content that enhances user experience—making every interaction feel effortless and engaging.

At Brash, we champion diversity and bold ideas. If you’re ready to shape the future of user experience, apply now!

Join us /
Apply now

What you’ll be doing:


  • Crafting clear, compelling copy across our platform
  • Collaborating with product, design, and marketing to create seamless user journeys
  • Developing content strategies that drive client engagement and retention
  • Refining Brash’s brand tone of voice and style guide


What you’ll need:


  • 4+ years of UX writing or content strategy experience
  • Strong UX and product thinking, with a strategic mindset
  • A collaborative, adaptable approach in a fast-paced environment
  • Fluency in English
Join us /
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At Brash, we champion diversity and bold ideas. If you’re ready to shape the future of user experience, apply now!

Join us /
Apply now

What you’ll be doing:


  • Crafting clear, compelling copy across our platform
  • Collaborating with product, design, and marketing to create seamless user journeys
  • Developing content strategies that drive client engagement and retention
  • Refining Brash’s brand tone of voice and style guide


What you’ll need:


  • 4+ years of UX writing or content strategy experience
  • Strong UX and product thinking, with a strategic mindset
  • A collaborative, adaptable approach in a fast-paced environment
  • Fluency in English
Join us /
Apply now