NEXT
Conveying innovation, sustainability, and ensuring consistency
Location:
Client:
NEXT
Type:
Why?
Insight
A prominent real estate developer with projects across Africa, Georgia, and Dubai sought to elevate their brand, attract global investors, and establish themselves as a leader in smart real estate. They needed a polished identity to stand out in Dubai’s competitive market, convey innovation and sustainability, and ensure consistency as they expanded internationally.
We developed the brand story around the phrase "We care about what happens NEXT," aligning with their values of design, technology, and sustainability.
What?
Idea
The project focused on defining brand positioning, naming criteria, and creative applications, culminating in a digital corporate presence. Through interviews with the CEO and marketing team, we developed the brand story around the phrase “We care about what happens NEXT,” aligning with their values of design, technology, and sustainability. The client aimed to attract investors by positioning themselves as a global leader in smart real estate, with a focus on emerging markets and second and third-tier cities. The brand’s design is internationally appealing, and the positioning has solidified their presence in the market.
Why?
Impact
We worked with the client to refine their brand narrative, values, and consistency across touchpoints as they prepared to expand. Through an innovative, bold direction and team alignment sessions, we ensured commitment to the new vision. Equipped with tools for seamless execution, the strengthened brand positions them for continued growth and market success.
