Dorchester Collection
Dubai’s most luxurious branded residences
Location:
Client:
Omniyat
Type:
Why?
Insight
Omniyat has earned a reputation for collaborating with world-class architects, including Dame Zaha Hadid on The Opus and Foster + Partners on The Residences, establishing themselves as leaders in luxury living. Enhancing their portfolio, Omniyat has joined forces with the prestigious Dorchester Collection to create branded residences in some of Dubai’s most exclusive locations, setting new standards in opulent lifestyle.
A collection of ultra-luxury branded residences in Dubai, combining Omniyat’s architectural vision with Dorchester Collection’s world-class service and hospitality expertise.
What?
Idea
Branded residences, privately owned apartments managed by hotels, offer bespoke services like concierge, dining, and spa treatments, creating a unique lifestyle appeal. Anchoring a property to a renowned service brand boosts sales and adds value. Omniyat mastered property sales, Dorchester Collection excelled with hotel guests, and with our experience on Dubai’s first branded residence, we bridged the gap.
How?
Impact
With our holistic approach; from construction to service delivery and brand experience, we helped both teams highlight the partnership’s benefits. Our ongoing branding partnership with Omniyat has strengthened their reputation as a leader in luxury living. In a market where excellence defines success, we’re excited to see what’s next for Omniyat.
