Reza
A leading provider of hygiene and cleaning solutions
Location:
Client:
Reza
Type:
Why?
Insight
Reza, a leading provider of hygiene and cleaning solutions, has successfully unified its diverse portfolio of sub-brands under a cohesive, modern visual identity. This rebranding initiatives reflects Reza’s commitment to innovation, sustainability, and leadership in the hygiene industry across the Middle East. To achieve this transformation, Reza partnered with Brash, to strategically consolidate its sub-brands, including Reza Hygiene, Reza Animal Health, Reza Chemicals Industries, Reza Roma, Reza Paper, and Reza Smart Water.
We ensured that the new brand strategy effectively aligned with Reza’s overarching mission while preserving the unique essence of each sub-brand.
What?
Idea
At the heart of this initiative is Reza’s new logo, which symbolises its forward-thinking vision and alignment with Saudi Arabia’s Vision 2030 goals. The logo’s clean, contemporary design incorporates timeless elements, serving as a unifying emblem for the organisation. This visual identity not only enhances Reza’s brand recognition but also reinforces its reputation as a trusted leader in hygiene and cleaning solutions. Brash ensured that the new brand strategy effectively aligned with Reza’s overarching mission while preserving the unique essence of each sub-brand.
Why?
Impact
The rebrand represents more than a visual change — it’s a strategic alignment of individually branded elements that conveys a bold and cohesive vision for the future. By unifying its sub-brands under a single, impactful identity, Reza has solidified its position as an industry pioneer, fostering trust and driving innovation while demonstrating its commitment to sustainability and community leadership.
