SAMANA
Solidifying position as an innovative, forward-thinking leader
Location:
Client:
SAMANA
Type:
Why?
Insight
SAMANA, initially known for its signature balcony pools, had grown into a multifaceted group with investments and various ventures. To solidify its position as an innovative, forward-thinking leader in the UAE, SAMANA realised the need to evolve beyond their original USP and establish a fresh identity.
The refreshed identity set the stage for a cohesive and scalable brand, built to stand the test of time as SAMANA expands globally.
What?
Idea
SAMANA wanted a brand refresh that resonated across all sectors. We conducted team interviews and workshops to refine the brand’s identity, ensuring it reflected the company’s broader vision. The new visual identity and logo needed to do more than just look good – it had to embody SAMANA’s core values and aspirations. With their Maldives development set to be announced between February and July 2024, the project had a tight timeline, requiring a future-proof brand that could scale with SAMANA’s growing global presence.
Why?
Impact
The rebranding process was transformative for SAMANA. Initially sceptical, the team soon understood the power of a strategic brand foundation. This wasn’t just about a logo change, it was about redefining their business direction and aligning the team around a unified vision. The refreshed identity set the stage for a cohesive and scalable brand, built to stand the test of time as SAMANA expands globally. This was the perfect moment to create a strong, consistent foundation for their future growth.
