Simaisma
Branding Qatari Diar’s $5.5B Mega Entertainment Project
Location:
Client:
Qatari Diar
Type:
Why?
Insight
The client wanted to identify an ideal brand position and comprehensive brand identity that brings to life their vision and aligns with values and target audience. This project focused on building a strong, cohesive brand presence across all touchpoints with the goal to create a distinctive brand DNA that embodies their core values and aspirations.
The signature wave, inspired by the fluid curves of the letter “M,” became the visual icon, unifying the brand for a consistent, impactful presence.
What?
Idea
Simaisma had the opportunity to claim a unique global position, and we knew exactly how to make it happen. As Qatar’s flagship coastal destination, Simaisma is for all. Unlike other coastal spots with niche markets, Simaisma offers a dynamic range of experiences to suit all tastes. This seamless flow of energy is embodied by the ‘Ribbon’ Simaisma’s innovative climate-controlled corridor that links key attractions, ensuring comfort year-round.
Seamlessness, flow, and energy shaped the strategy and brand identity. The signature wave, inspired by the fluid curves of the letter “M,” became the visual icon, unifying the brand for a consistent, impactful presence.
Why?
Impact
Since its announcement in summer 2024, The successful launch garnered significant positive press and the Simaisma Project has been making waves as a groundbreaking development that combines cutting-edge construction technology with locally sourced materials.
