The Red Sea International Airport
Redefining luxury travel as the gateway to Saudi Arabia
Location:
Client:
Red Sea Global
Type:
Why?
Insight
As part of the Red Sea Global Masterplan, RSI was designed to be the gateway to Saudi Arabia’s wonders, connecting travelers to its rich culture, hospitality, and natural beauty. Positioned as an extension of the Red Sea’s unique five-star hospitality, RSI offers a private jet experience for every passenger, pioneering sustainability for a fully carbon-neutral airport, and seamless, hassle-free check-ins and arrivals. To bring this vision to life, BRASH was brought in to create a brand inspired by the desert’s design.
Why?
Insight
As part of the Red Sea Global Masterplan, RSI was designed to be the gateway to Saudi Arabia’s wonders, connecting travelers to its rich culture, hospitality, and natural beauty. Positioned as an extension of the Red Sea’s unique five-star hospitality, RSI offers a private jet experience for every passenger, pioneering sustainability for a fully carbon-neutral airport, and seamless, hassle-free check-ins and arrivals. To bring this vision to life, BRASH was brought in to create a brand inspired by the desert’s design.
Red Sea International Airport (RSI) will host up to one million travelers by 2030, seamlessly blending luxury, sustainability, and design to redefine elite travel.
What?
Idea
Working with the renowned architect firm Foster & Partners as well as brand engagement experts, Brash created a brand that supports the architectural design inspired by the desert, the oasis and the sea. The brandmark reflects the 5 pods, delivering an integrated experience of carefree and sustainable travel. Each touch point in the journey has been carefully considered to deliver the desired message through both people and place.
How?
Impact
RSI opened in 2023 for domestic flights from Riyadh and Jeddah via Saudia. In 2024, it welcomed its first international flight, setting a new benchmark for seamless, luxurious travel. As part of the Red Sea’s giga ultra-luxury destination brand Amaala, launched in 2018, RSI reflects our ongoing commitment to PIF and the Red Sea Global Masterplan. By 2030, the airport is set to serve one million guests annually.
