Tulah Clinical Wellness
Traditional wisdom meets modern medicine and data-driven tech
Location:
Client:
KEF Holdings
Type:
Why?
Insight
KEF Holdings created a clinical wellness resort in Kerala. Combining clinical and wellness services with the expertise of traditional Ayurveda, Yoga, Tibetan medical practices, sound healing, sports, rehabilitation, healthy nutrition and holistic living academy. Already having state-of-the-art medical expertise from Meitra, KEF Holdings’ flagship hospital, they were perfectly positioned to create a unique offering.
The brand is soft and human, yet feels set in the future through its purity, allowing the individuality of the resort to come through and complement.
What?
Idea
The brand has global ambitions in mind for the brand. Brash created the name Tulah. ‘Tula’ in Sanskrit meaning balance and ‘ah’ meaning relaxation. After all this is a brand dedicated to the mind, just as much as body. The brand is soft and human, yet feels set in the future through its purity, allowing the individuality of the resort to come through and complement.
Why?
Impact
KEF Holdings with Tulah, want to create an unparalleled experience where individual needs in healthcare and wellness are at their core. The idea is to learn from nature, with traditional as well as modern medicine practices towards better health, as well as creating healthy relationships with communities, creating inner peace.
