XRange
A brand that will shape the Next Generation of Golf Entertainment
Location:
Client:
XRange
Type:
Why?
Insight
In a revolutionary digital world, powered by metaverse and immersive tech, the opportunities for transformation in sports and entertainment are infinitive. As KSA moves into implementing the ambitions of Vision 2030, the need for innovation and transformation becomes increasingly important. XRange, as a Mega Golf Entertainment proposition, would act as a catalyst to positively transform the way we interact, connect and play in life – driving incredible, unimaginable new realities .
Iconic in its seamlessly connected infield-outfield experience, the XRange will be a new platform for legendary events and unique lifestyle moments.
What?
Idea
In the development of the brand we have carefully considered the authoritative, yet inclusive role of the brand, expressing the scale and magnitude of the destination, whilst ensuring its ability to host a wide set of experiences and sub-brands. We made every effort to bring to life the unique mega features of the fully connected, gamified and immersive infield-outfield experience – never seen before.
Why?
Impact
The unbeatable experience is achieved through magnitude and scale as well as the immersive, integrated and gamified nature of the destination. Iconic in its seamlessly connected infield-outfield experience, the XRange will be a new platform for legendary events & unique lifestyle moments . As an immersive & digitally connected experience it is fully adaptable and can be tailored to any size of location or audience.
