A huge congratulations to Roger Gray, named MEA Brand Strategist of the Year at the Transform Awards MENA 2025.
With over a decade at Brash and countless awards under his belt, Roger continues to set the benchmark for brand strategy in the region.
This award particularly recognised his recent work in uncovering powerful insights and shaping strategies that don’t just define brands, but transform entire cities. His pioneering Destination Brand Operating System, first created for Qiddiya City and now being applied to New Murabba, for which we proudly received Gold for Best Visual Identity (Property Sector), is reshaping the way cities think about brand architecture. It connects everything from districts and services to communities and experiences under one strategic vision.
