When the University of Sharjah approached Brash to modernise their brand identity, we knew we would need to create “a brand that is bold and inclusive – attracting the very best young talent,” says Gary O’Kelly our Creative Director. The University has a brilliant heritage history that had to be conveyed through its new identity, so we were considerate of every minor detail – we decided to make a brandmark that symbolises the University’s connection to the students first and foremost, and with the introduction of blue and teal as signature colours we aimed to signify trust, reliability and clarity.
Take a look at the refreshed brand identity on Transform – magazine here: https://lnkd.in/evQqmEUu
“The Brash team really recognised our values, strengthened our existing equities, and truly enhanced our presence in the region,” Majid Al Jarwan, vice chancellor for Public Relations, University of Sharjah.
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